Exa Visuals is my personal brand. Interestingly, when I first designed the Visuals logo, my intention was not to create a logo for myself. I was simply experimenting with different designs, allowing my creativity to flow freely. However, as I progressed, I found myself drawn to the result and decided to adopt it as my own brand identity.
My Approach
I aimed to design a logo that clearly represented my profession as a Graphic Designer. From the beginning, I incorporated the Pen Tool as a central element, as it is a fundamental symbol of design and creativity. I was immediately pleased with how it complemented the overall concept.
Next, I focused on refining the typography, exploring the boundaries of the text to create a more cohesive and interconnected composition. Finally, I introduced a script font to add a finishing touch, enhancing the overall visual appeal and balance of the design.
